Great but some easy fixes are needed
by Crossover fan on 2/19/24Indiana Convention Center - IndianapolisRating: 3 out of 5The NBA crossover in general is a great experience. It’s highly geared to youth and young adults. Tones of great partner brand
activations. Lots of free swag for fans.
Overall a great fan experience….
A few simple changes would fix some real guest pit falls. 3 items made the guess experience very challenging at points
1. Every brand attraction required a separate multipage digital waiver to be filled out well in line or at the point of the experience. So if you attended six different executions, you filled in six different multipage, liability, waivers. Even to get into the Nike custom area to buy a 150 shirt you required proof that you had the app and you were not allowed in to buy something you can buy retail. The data collection was over the top and took way too long to keep entering data. There should be one waiver, pre-entry that you sign and all the partners get to share the data. This will save hours of lineup time with people standing, waiting to fill out waivers before they can join the experience and line hold up while people were filling out waivers.
2. The line to get in each day was over 2000 people for most hours of the day. It was 5X any of the worst lineups you’ve ever seen at any Disney attraction. When purchasing tickets they should be purchased based on arrival time, give people a three hour window of arrival. Many large event now run this way, and it makes the entry process so much smoother.
Also limit the number of tix sold for each day. I witnessed people leaving or looking to change the day in the tix as the line was over 2 hours and people were leaving before that got through the line. I have seen this as several crossovers over the years now.
3. Many of the brand activations had swag giveaways that were XL and double XL for an event that had a very large base of youth and kids that were the ones standing in lines to get this swag. The XXL fans were not standing in lines for this stuff as much?
The event is a highlight for many and it’s really well laid out with great items, but the lines to get in were among the most unorganized I have seen for an attraction of this size. Easy fix will make the is a home run.