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PURITY RING IN CONCERT:
Canadian electro pop duo Purity Ring deftly combines soaring melodies and shimmering atmospherics to create an etheral soundworld that consistely captivates ticket buyers. Frontwoman Megan James forms a direct connection with her audience in concert, relating tales of heartbreak with her sincere and pristine vocals. Producer Corin Roddick mans the swirling synths and blossoming basslines, creating a rich tapestry for James’ voice to float above. In addition to their carefully crafted interplay, the group also adorns the stage with illuminated decorations that move along to the melody. Fans won’t want to miss the visual splendor and aural beauty that Purity Ring brings to songs like “Bodyache” and “Push Pull” whenever they take the stage.
BACKGROUND SNAPSHOT:
Purity Ring’s rise to underground success has been on fast forward since they formed. Though vocalist Megan James and producer Corin Roddick befriended each other while playing high school gigs in Edmonton, Canada, they didn’t officially collaborate until they both joined the band Born Gold in 2010. While on the road, Roddick began experimenting with electronic productions as a side project, eventually asking James to sing on a track. Thus, Purity Ring was born as the two bounced demos back and forth via email over the following year. Their 2012 debut Shrines struck an instant chord with audiences and led to an extensive introductory tour. The nonstop performing paid off, enabling them to take the next step and enter a dedicated recording studio for the first time in 2014. The resulting album, 2015’s Another Eternity, built upon the strengths of its predecessor and solidified Purity Ring as one of the most promising young bands, both for their stellar recorded output as well as their visually stunning live shows.
We arrived late, missing the first headliner, but at the beginning of the second set by Evian Christ. He won the crowd over with his live drum machine. Purity Ring didn't hit the stage until about 1130, and did a relatively short set, but it was amazing, the vocals were amazing, and the accompanying light show was mesmerizing.
Purity Ring were amazing live. Really great duo! Would definitely see them again and Williamsburg Music Hall is a great venue.
Excellent show... Purity Ring sounded amazing, and the album is even better after having seen them live. Highly recommend.
The band was very good. The light show alone was worth the price of admission (a reasonable $8). The singer was not very strong, but overall the music was definitely enjoyable. The biggest factor in this event was the venue. This duo clearly needed to be playing a bigger venue. Jackpot "Music Hall" is somewhat misleading, as the place is not even large by bar standards. The crowd was crammed in front to back. Since Purity Ring has played the Pitchfork Music festival and other large venues, it doesn't seem like that would be unreasonable. Also, the show did not start until 10, with the headliner going on at midnight. It didn't bother me at all, but it was different.
