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Kid Rock to launch American Badass Beer Company

Published Jul 02,2009 12:07 PM / Jon Zahlaway
Kid Rock is harnessing his hard-partying image by launching his own signature brew.... Read More

In-depth Biography
One of the unlikeliest success stories in rock at the turn of the millennium, Detroit rap-rocker Kid Rock shot to superstardom with his fourth full-length album, 1998's Devil Without a Cause. What made it so shocking was that Rock had recorded his first demo a full decade before, been booted off major label Jive following his Beastie Boys-ish 1990 debut, Grits Sandwiches for Breakfast, and toiled for most of the decade in obscurity, releasing albums to a small, devoted, mostly local fan base while earning his fair share of ridicule around his home state. Nevertheless, Rock persevered, and by the time rap-metal had begun to attract a substantial audience, he had perfected the outlandish...

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