Hoodrich Pablo Juan In Concert
There's no questioning Atlanta's status as one of hip-hop's capital cities, and the region's sustained dominance within the genre is even more impressive. It's in no small part thanks to the hip-hop community's spirit of collaboration and willingness to elevate up-and-comers. Both of these things have certainly helped Hoodrich Pablo Juan to quickly make a name for himself — in fact, his notable CV includes tracks with fellow Atlanta-based rappers Migos, Soulja Boy, and Rich The Kid.
Yet Hoodrich Pablo Juan also commands respect because he's putting a slightly different spin on trap and hip-hop. The rapper boasts a nonchalant delivery that's more of a smoothed-out drawl, and he matches these vocals with spare music full of rattling rhythms and midnight-hued production. With unflappable grace, he preserves this even-keeled tone live, where he's just as self-effacing as he is in the studio.
Born in New Jersey, Hoodrich Pablo Juan moved to Atlanta as a young kid. His family didn't have a lot of money, but his parents instilled a strong work ethic and moral compass in him (his late father eventually became a Muslim minister). Although Hoodrich Pablo Juan graduated early from high school, and grew up a fan of Boosie, C-Murder, and Pimp C, music wasn't necessarily his first choice of career. He only started releasing singles and mixtapes in earnest in 2015.
Since then, however, he's made up for lost time by releasing multiple mixtapes and dozens of songs. In 2017, he released the well-received Designer Drugz 3 mixtape, was spotlighted by XXL, and signed to Gucci Mane's 1017 Eskimo label. Collaborations with his new boss followed, in the form of "Yeah Yeah" — a suitably low-key, smoldering track — and the more upbeat "We Don't Luv Em," on which he unleashes motor-mouthed vocal slurring. In 2018, he emerged with the gritty Hoodwolf 2, a collaborative album with Danny Wolf (and the sequel to 2017's Hoodwolf) that both cemented his burgeoning-star status and kept his creative streak alive.