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Heart-pounding, fast-paced and adrenaline-seeking are all ways to describe the new hockey phenomenon known as 3ICE. 3ICE is a new 3-on-3 ice hockey league traveling across the United States and Canada this summer. Unlike traditional hockey, 3ICE only allows six players and one goalie on the team and three players and one goalie on the ice at any given time. The game is structured with two, 8-minute halves with a running clock (the clock only stops for injuries and penalties). The league consists of six teams, all coached by former NHL® players and Stanley Cup® winners.
Each week, 3ICE has a tournament-style, winner-take-all event; starting with three opening games, then two semi-final games and a final championship game. Focusing on high intensity play and scoring, every penalty is issued as a penalty shot for the other team. The league has a no hitting and no fighting rule to emphasize the players' stick handling, passing and shooting. This expedited game highlights the players speed, agility and hockey IQ making it a thrill for all ages.
One fan wrote in a review, after watching the game with their children, "...the 3ICE experience was probably the most I have ever seen them enjoy watching any games. The pace was so fast with lots of high danger scoring opportunities."
Founded by E.J. Johnson, son of former NHL® goalie and Coach, Ed Johnson; 3ICE has currently raised over $9.5M. One of the goals of this league is to combine technology and sports. 3ICE is in their rookie year; so their tech is a work in progress.
Eventually, the league is working on innovations such as allowing fans to pick who takes the penalty shot via the 3ICE app and RFID chips in the puck, and they'll also be able to decide the stick and equipment the players use. The league currently has a 4k on ice camera operated by a skating cameraman. These innovations will allow fans to be directly involved with the game play, while seeing the real-time speed of players and their shots. The incentive to win is part of the fun. Each player is paid based on the PGA model (the more you win the more you are paid).
3ICE is also partnered with the TV providers CBS, RDS, TSN, and ESPN, and will be available to watch at home for all.
3 Ice was great. It was non stop action from start to finish. Loved the penalty shots, especially Brandon Hawkin's!. Would love to see more games but none close enough. Hope the league stayes around and expands next year.
I, as well as the kids, absolutely loved this event. We are a hockey family and weren't sure what to expect, but this was beyond what we could've hoped for. The players and coaches were absolutely great and the games were high energy, non-stopped action. We will definitely be going again.
3ice was my first hockey experience as a newcomer to Grand Rapids. Having previously lived in the South, I had no idea what to expect - it was a great time! I really enjoyed the energy of having smaller matches, and I now understand the hype behind the sport. I will definitely look into more hockey games.
Great games with non- stop action . We really enjoyed the event can’t wait to go again . Hopefully they play in Grand Rapids Michigan again .
