Austin Mahone knows the power of social media – the 17-year-old has leveraged YouTube, Twitter, and even Skype to gain an audience for his considerable singing and dancing talents, becoming a teen pop sensation in the process. Often compared to Justin Bieber, Mahone maintains a distinct identity through his unprecedented availability to his fans, known as Mahomies, who can pay to Skype with the singer. After the success of singles “Say Somethin’” and “What About Love,” MTV named Mahone their 2013 Artist To Watch, which earned him a headlining spot on a national promotional tour. In 2013, Mahone was also selected by Taylor Swift as an opening act on her Red Tour. Ticket buyers rave about Mahone’s connection with live audiences – fans can catch him live on the 2013 Jingle Ball Tour.