p1440 was created from the vision of three-time Olympic gold medalist and one-time Olympic bronze medalist, Kerri Walsh Jennings and husband Casey Jennings' way of life: to live every minute of the day with purpose--all 1,440 of them. p1440 is an event series encompassing a professional beach volleyball tournament, personal development experiences, a music festival and a health & wellness village. The event series will be supported 24/7 by a powerful digital online community that will provide constant inspiration and an abundance of resources to support living an optimal life. It is a movement that goes beyond the lines in the sand, encouraging all to live the p1440 lifestyle regardless of age, gender, profession or geographic location.

The p1440 Las Vegas event will the first 4 star FIVB event in the series of Olympic Qualifiers on the road to the Summer Olympics 2020 in Tokyo.