Mega Mezcla on Tour
WSKQ-FM, better known as Mega 97.9, is a tropical-themed Latino-focused radio station emanating from New York City. Owned by the Spanish Broadcasting System, Mega 97.9 is the most listened-to radio station in the city, passing such luminaries as Z100 and Lite FM. In fact, Mega 97.9 is also the most listened-to Latino radio station in the country, which speaks to its strong appeal with Hispanic listeners in the tri-state area.
To capitalize on that success, the station has set up the Mega Mezcla concert series, an annual showcase for some of the best and most popular acts in Latino music. The 2018 edition took place at the Prudential Center in Newark, New Jersey, and featured acts like Ozuna, Nicky Jam, and J Balvin, as well as the host, Mega 97.9 DJ Alex Sensation. The 2019 edition, taking place on April 20, 2019, will also be held at the Prudential Center.
Mega 97.9 has a long history in the tri-state area, dating back to 1983, when SBS purchased WVNJ in New Jersey and converted it to Super KQ, a Spanish-language adult contemporary station. It wasn't until 1993, however, after years of struggling with ratings, that Mega 97.9 was born. It featured a shift toward the more tropical dance vibes that can still be heard on the station to this day. Think salsa, merengue, bachata, and reggaeton.
Aside from the Mega Mezcla, perhaps the most famous of Mega 97.9's programs is the morning show El Vacilón de la Mañana, which is one of the most listened-to Spanish morning shows in the country and sometimes the most popular morning show in all of New York. The impact of Mega 97.9 is felt across the country; the morning show is syndicated in Latino-heavy markets like Miami, Atlanta, and even Puerto Rico.
