Omer Adam on Tour
If you want to see Omer Adam in concert, be prepared to sing. He's one of the biggest pop stars in Israel, a performer whose powerful pipes and laid-back persona have seduced an entire country and helped make Mizrahi pop the most crowd-pleasing genre in the land. With a bevy of albums to his credit, including 2020's OMER, Adam has crafted hit after hit, which means his live shows frequently evolve into giant sing-alongs, as fans belt out favorites like "Magic," "Million Kisses" and "Two Crazy People." And while he mainly keeps the pyrotechnics in his voice, he does put on a compelling stage show with a live band, gorgeous projections and playful nods to hit songs (including EDM). Adam has also proved himself a friend of LGBTQ issues, as when he composed a song with the influential producers of the club night Arisa, a series of parties that connected Mizrahi pop and Tel Aviv's gay scene. The song, "Tel Aviv," went on to become a major hit — and the official anthem of Tel Aviv's Gay Pride Parade in 2013.
Omer Adam Background
Omer Adam forged his career at the age of just 16. He was born in North Carolina in 1993, his family soon after moving back to Israel and living on army bases due to his father's job with the Israeli Special Forces. In 2009, he auditioned for Season 7 of the idol show Kokhav Nolad and made the cut. He impressed the judges week after week — even making the finals — until it came out that the singer was still shy of his 16th birthday (the rules stated entrants must be 16 or older). He was disqualified and had to leave the competition, but a nascent fan base was already in place and he immediately went on tour. He released his first album, Melting Because of You, in late 2010, and singles like "Lost Spirit" and "Jose Soul" showed off his exquisite blend of contemporary Western pop, EDM and Middle Eastern modes. Mizrahi pop is the music of Israel's immigrants from Arab countries, an amalgam of European, North African and Arab musical influences.