TicketsNow provides consumers access to live entertainment event tickets, no longer available via primary distribution channels, through its leading online marketplace where buyers and sellers meet in open exchange.
Tickets listed on TicketsNow come from licensed brokers, as well as from individual sellers. All tickets listed on TicketsNow are 100% authentic or your money back.
*Please note that on occasion tickets may be placed for sale on TicketsNow by Ticketmaster, for example when a transaction on Ticketmaster's TicketExchange is subsequently cancelled and Ticketmaster resells the ticket to mitigate a loss it has incurred.
The partnership between Ticketmaster and TicketsNow allows fans the greatest choice and access to live entertainment while ensuring reliability of service, convenience, and security.
Ticketmaster is building upon its existing TicketExchange resale marketplaces and partnerships with the NFL, NHL and NBA. Ticketmaster plans to eventually create integrated systems enabling fans to simultaneously review and compare ticket availability and pricing in primary, premium and resale categories and to then electronically validate and print their tickets irrespective of which channel they elect to purchase from. This provides fans with more choices and with a fuller understanding of what tickets are available (and at what price).
No - Ticketmaster supports its venue, promoter, artist, and sports clients and commits to connecting fans with live entertainment. Ticketmaster does not give special privileges to brokers, which could put us at odds with our clients, and strictly enforces ticket limits. That being said, many of us have experienced the frustration of not being able to get tickets when they go on sale only to see tickets show up on resale websites. While this may seem common, the fact is that the vast majority of primary market tickets end up in the hands of fans eager to attend the event.
Ticketmaster, through our website alone, has sold more than 14,000 tickets per minute during high demand event onsales. However, it is not uncommon for several hundred thousand fans to make ticket requests in that same timeframe. So for an arena event with a 10,000-seat capacity, with an average of three tickets per transaction, only 3,500 fans' purchases are satisfied. Traditionally, fans waited in lines at retail outlets, where you could easily see how many people were ahead of you. In the cyberage, all the fans are behind a computer screen all vying for the same pool of tickets.
A primary goal of the TicketsNow acquisition is to provide consumers with more choices and greater security.
Ticketmaster is now referring fans unable to purchase tickets to high-demand or sold-out events to the TicketsNow website so that they may be aware of what tickets are available via the resale channel. In the short-term, directing fans from Ticketmaster to TicketsNow provides information about additional purchasing options when there are no tickets available via the primary sales channel to the event they are seeking to attend.
Ticketmaster connects fans to live entertainment, priding itself on offering the maximum opportunity to see events in the most safe, reliable, and convenient manner. If an event does sell out of primary tickets, Ticketmaster may suggest fans see what is available through the ticket marketplace of TicketsNow. Demand can be greater than the supply, and TicketsNow provides another outlet for fans.
In fact, tickets listed on TicketsNow come from licensed brokers, as well as from individual sellers. All tickets listed on TicketsNow are 100% authentic or your money back.
Ticket brokers put their capital at risk by purchasing tickets from season ticket holders, conventional public sales, and individual ticket holders. They often attempt to gauge demand of particular shows and will try to buy as many tickets as they can when events go on sale if they think the demand will be high. Sometimes they are right, and sometimes they are wrong. This means that they and their affiliates are online at the time of the onsale just like any other consumer.
In the past, some brokers have used automated software to try to gain unfair access to tickets and purchase the best seats in large quantities. This practice is illegal and TicketsNow does not create or endorse the utilization of such tools. Ticketmaster has been active in monitoring for these unlawful tools and has also used legal means to block them from our site.
Highly popular events often have fewer seats available than the number of people who want them. This means the tickets that are available tend to rise in price until the supply exceeds the demand. This is a classic example of market-based pricing. We see this regularly in the airline and hotel industries; flights and rooms for holiday weekends are always more expensive than at other times of the year. The sellers on TicketsNow are constantly monitoring this demand and prices adjust accordingly.
However, for events that aren't in high demand, tickets can often end up for below their original face value, resulting in great deals for consumers who are bargain hunting.
At Ticketmaster and TicketsNow we pride ourselves on customer service. If you purchased tickets from Ticketmaster then you should contact Ticketmaster customer service. All communication regarding tickets purchased from TicketsNow should be with TicketsNow. Ticketmaster is not yet able to provide specific information about TicketsNow transactions.
Ticketmaster and TicketsNow are committed to providing fans with the highest levels of service, choice, convenience, and security, and are committed to doing so lawfully. Ticketmaster and TicketsNow have been working with local jurisdictions across the United States and Canada, with a myriad of different and sometimes conflicting local laws, to ensure legal compliance, so that the laws reflect the fast-changing technology and marketplace. In fact, Ticketmaster has been at the forefront of efforts to prevent the illegal diversion of tickets away from fans by the use of automated programs.
