Ticketmaster
Advertise With Ticketmaster - redefining the online experience

Ad Specifications

Standard Media:

           
 

Ad Product

Dimensions

Ad Type

Max File Size

  
           
Medium Rectangle 300x250 Flash, HTML, Gif, Jpeg 40k
Leaderboard 728x90 Flash, HTML, Gif, Jpeg 30k
Skyscraper 160x600 Flash, HTML, Gif, Jpeg 40k
Section Sponsorship 175x26 Gif (No animation) 5k
Email Sponsorship 177x33 Gif (No animation) 5k
TicketAlert Medium Rectangle 300x250 Gif, Jpeg (No animation) 20k

Rich Media:

               
 

Rich Media Ad Products

Dimensions

Rich Media

Expansion
Allowed

Max Expansion
Size

Max Initial
File Size

Max Polite
File Size

Total File Size
(initial + polite)

  
               
Medium Rectangle - Homepage 300x250 No No N/A 40k N/A N/A
Medium Rectangle - Section Pages 300x250 Yes No N/A 40k 80k 120k
Leaderboard 728x90 Yes Yes 728x180 30k 70k 100k
Skyscraper 160x600 Yes No N/A 40k 80k 120k
  • "Polite File Size" represents the maximum file size of post-page load creative. This loading must terminate once a user leaves the current page.
  • All click-through URLs must open in a new browser window.
  • Banner expansion must be user-initiated via click not mouseover.
  • Maximum number of panels for expandable ads is four.
  • Post-expansion prominent Close button (X) required in top right of ad and the unit must close when the users mouse cursor moves off of the expanded ad.
Additional Instructions

Audio and Video

All audio must be user initiated.

Animation/Looping Guidelines for all media types:

Three loop maximum, total animation time for all loops combined cannot exceed 15 seconds. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s).

Functionality:

Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE" button must be prominent and obvious.

"Close X" Button:

A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for expandable banner initiated by a user's click. Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text.

Flash Ad Requirements
Flash Versions:
Up through Flash 8
Frame Rate:
Must be no more than 18fps
File Size:
Cannot exceed 40K
Animation:
15 seconds maximum
Backup gifs must be submitted
In-Banner Video Ads
In-banner video can be host-or-user initiated up to :15 seconds and must have standard controls (i.e. play/pause, audio/mute, and stop). Audio must be user-initiated.
Approved Third-Party Vendors
Approved Third-Party Vendors and Third Party Servers:
Atlas
Bluestreak
DART/DoubleClick Rich Media
Dynamic Logic
Eyeblaster
Eyewonder
Klipmart
Mediaplex
Pointroll